EDITORIAL STRATEGY IN PRINT.

We shaped Sofidel’s corporate publishing ecosystem by turning industrial data into premium editorial design. First, we developed their international, bilingual B2B magazine—a tabloid-format publication sent out like a traditional newspaper, driven by original illustrations and sustainability insights. We then applied this same revolutionary approach to their 2020 Annual Report. Inspired by their "Clean Living" purpose, our studio broke away from standard financial reporting, designing an inspirational layout that blends striking artwork with narrative data.

We also directed the contemporary rebranding of Papernet, Sofidel’s Away-from-Home line. Our studio evolved the original logo, stripping away its naive features to craft a bold, high-tech mark. We modernized the lettering for razor-sharp legibility in small formats and introduced a brighter color palette that perfectly embodies innovation and hygiene.

These projects were developed in collaboration with Francesca Melli of Brand Angel.